Jenny Chang

Lead UX Designer


Jenny Chang

About Jenny Chang

Jenny Chang is currently a Lead Product Designer at Amplitude Analytics where she helps shape the future of Product Analytics. Her personal goal is to make every designer a strategic partner in every organization by harnessing the power of data. Previously at Marketo and Intuit.


Bridging the Business/Experience Divide with the North Star Framework

How can UX bridge the language of "the business" and sustainable, human-centered, outcome-oriented product design? How can we lead the conversation around metrics, instead of being relegated to the sidelines?

To tackle this puzzle, we (Jenny, a designer, and John a former UX researcher and product manager) are excited to be facilitating a workshop on the North Star Framework.

The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that captures the core value that your product delivers to your customers. In addition to the metric, the North Star Framework includes a set of key inputs that collectively act as factors that produce the metric. Product teams teams can directly influence these inputs with their day-to-day work.

This combination of metric and inputs serves three critical purposes in any company:

  • It helps prioritize and accelerate informed but decentralized decision-making.
  • It helps teams align and communicate.
  • It enables teams to focus on impact and sustainable, product-led growth.

Who is this for? Anyone interested in:

  • A greater sense of impact and coherence in your work.
  • Context and inspiration to improve your current tools and metrics, like OKRs, roadmaps, and KPIs.
  • More autonomy, with more flexibility to solve problems, while ensuring your work aligns with the bigger picture.
  • To be data-informed instead of letting the data drive you in circles.
  • Shared language and common understanding about vision, strategy, and value.

By the end of the workshop, our goal is for you to:

  • Understand the purpose and value of the North Star Framework.
  • Understand the elements of the North Star Framework.
  • Be able to run an internal North Star workshop.
  • Be able to define and name a North Star Metric (and related Inputs) for your company.
  • Be able to identify and address common traps.
  • Know when to change your North Star Metric.