Lex Roman

Growth Designer

Lex Roman

Lex Roman

About Lex Roman

Lex Roman is a Product and Growth Designer based in Los Angeles. She runs her own independent growth design practice taking on projects, workshops and coaching. She works with teams to align business and customer value so growth is human-centric. Past work includes InVision, The Black Tux, Burner, Toyota, Nissan, Prosper, Joyable and


Design-Led Growth

Designers have long been champions for the user—believing that good design is good business. Yet, design continues to be left out of strategic business decisions. Designers get paid less than their product, engineering and data counterparts. And design founders are such a rarity that entire VC firms are coming online just to support them.

In this talk, Lex Roman explains how designers can better connect their work to the business. When designers directly contribute to business growth, their voices get heard and their ideas get investment. Lex will share four key skills that empower designers to deliver both customer and business value. 

Armed with these skills, you’ll be able to measure the power of your work and improve the impact you can have in your organization.


Practicing Growth Design

Growth design is the practice of driving business growth through unlocking or creating customer value. Designers can leverage the growth skillset to measure and expand their impact. When designers are involved in business, companies grow in more human, authentic, sustainable ways.

In this workshop, you will learn some of the techniques involved in growth design. We’ll deep dive into how to find growth opportunities, how to test design ideas and how to measure as you go. Whether you want to focus on growing your company or you want to demonstrate the value of your work, you’ll gain a variety of new tools you can use.

What you'll learn will include:
  • How growth design fits into teams
  • How to focus a project (goal setting)
  • How to investigate growth opportunities (customers, competitors, data)
  • How to test ideas (experimentation methods)
  • How to measure success (instrumentation and behavioral analytics)