Rachel McConnell

Content Strategist


Rachel McConnell

About Rachel McConnell

Rachel is a content designer, strategist and consultant who's also used to building and leading content teams. She's worked with brands such as Deliveroo, M&S, John Lewis, Nationwide, and Virgin Holidays to determine strategy and design content, and also trains ux professionals in ux writing. She's currently the content strategy lead at Clearleft.


Better UX Writing

When it comes to creating microcopy, without a UX writer around you might often find you're just guessing what the words should be. In this workshop, Rachel will share her top tips for better writing, so you can elevate your designs with good content.

You'll learn:

  • Best practice principles including tone of voice and plain English
  • Frameworks for error messages and confirmation modals
  • Top tips for CTAs
  • How to write simply and effectively

You'll leave with the confidence to make better content decisions and an understanding of the impact good copy can have on user experience.